Digital Product Passports (DPPs) do not require perfect data to be valuable. In fact, most organisations start with incomplete, fragmented or partially structured information. At Cirmar, we help organisations move forward with what is already available—turning existing data into meaningful insights, while continuously improving quality over time. Rather than waiting for perfection, we focus on progress. Because in circularity, taking the next step is always more valuable than standing still.
Many organisations hesitate to begin with DPPs because their data is not complete. Materials may be unknown, supplier information may be missing or product specifications may be outdated.
This is normal.
Data landscapes evolve over time, and expecting full completeness from the start often delays action unnecessarily. By working with the data that is already available, we enable organisations to create their first DPPs and begin building structure, insight and momentum.
From there, improvement becomes part of the process.
Product data is not static—it changes, grows and improves throughout the lifecycle of a product. New insights become available, suppliers share additional information and regulations introduce new requirements.
DPPs play a crucial role in this evolution. They are not just a reflection of what is known today, but a framework for continuously expanding and refining that knowledge.
By structuring data within DPPs, organisations create visibility: what is known, what is missing and where the biggest opportunities for improvement lie. This makes data gaps manageable—and actionable.
Data gaps are often seen as a limitation. We see them as a starting point.
When gaps are made visible, they can be prioritised. Not all missing data has the same impact. Some information is critical for compliance or circular use cases, while other data can be improved over time.
By identifying and structuring these gaps, organisations can focus their efforts where it matters most—whether that is improving material transparency, engaging suppliers or refining internal data processes.
This turns uncertainty into direction.
‘Lots of organisations worry about the last few percentages to perfect data. Let’s start with the first 90%, and use insights to directly generate value!’
Frans Beckers
Without structure, improving data quality can feel overwhelming. Information is scattered, responsibilities are unclear and progress is difficult to measure.
C_passport® brings structure to this process. By organising available data into Digital Product Passports, we create a clear overview of data quality and availability across your product portfolio.
This allows organisations to:
Instead of chasing perfection, you create a system for continuous improvement.
Improving data quality is not just a technical challenge—it is an organisational one. It requires alignment between teams, engagement with suppliers and clear processes for data collection and validation.
Cirmar supports organisations in this journey with both strategic guidance and hands-on support. From defining data requirements to setting up workflows and engaging partners, we help turn ambition into practical action.
Whether you are at an early stage or already working with structured data, we meet you where you are and help you move forward.
Circularity depends on better data—but better data does not appear overnight. By starting with what is available and improving step by step, organisations can already unlock value while building towards more complete and reliable datasets.
This approach supports:
Most importantly, it ensures that data gaps do not become barriers—but drivers of progress.
Closing data gaps is not about reaching perfection. It is about creating visibility, enabling better decisions and continuously increasing the value of your data.
With the right structure, tools and guidance, incomplete data becomes the starting point of a powerful circular journey.
Cirmar helps organisations take that journey—step by step, insight by insight.
Our experts in DPP data landscapes are ready to transform your business.
Find out more about our circular transformations by diving into our circular stories