The Packaging and Packaging Waste Regulation (PPWR) has officially been adopted by the European Parliament. Set to enter into force in August 2026, this sweeping new regulation will reshape the way packaging is designed, produced, used, and recycled across the EU. For producers, retailers, and the logistics chain, the countdown to circular packaging has begun.
At Cirmar, we see this not as a challenge, but as an opportunity.
The PPWR is the European Union’s direct response to the growing mountain of packaging waste. It replaces the outdated Directive 94/62/EC and introduces legally binding rules that are far more ambitious and enforceable.
Its three main goals:
The regulation introduces mandatory requirements that affect a wide range of stakeholders, from manufacturers and importers to retailers and e-commerce platforms. Here’s a breakdown of key obligations:
| Core Requirement | Summary |
|---|---|
| Recyclability | By 2030, packaging must be recyclable by design, based on EU criteria |
| Reusable packaging | Certain sectors must switch to reusable formats |
| Recycled content | Minimum percentages of recycled plastic required |
| Ban on overpackaging | Volume limits for packages, e.g. in e-commerce |
| Unified labelling | EU-wide icons on packaging and waste bins for better consumer guidance |
| Reporting duties | Producers must prove compliance via detailed documentation |
📅 Published by EU: April–May 2024
✅ Parliament approval: 11 February 2025
🚀 Effective date: 12 August 2026
📌 Some measures kick in later — in 2030 or even 2035
The PPWR is a game changer for circularity in packaging. It’s no longer enough to claim sustainability — companies must prove it with data, recycled content rates, and traceable material choices.
At Cirmar, we’ve long advocated for digital product passports and transparent impact reporting. The PPWR makes this vision mandatory.
That’s why our platform is ready to help you:
Sustainability is no longer a trend — it’s the law. Companies that embrace the PPWR now will gain:
Let’s turn regulation into innovation.
Get in touch to explore how Cirmar can support your packaging compliance strategy — from design to documentation.
And join us for an online workshop on the 22nd of May. Together with industry experts, we will discuss the upcoming European and national blending requirements. Access the event page via this link.