At Cirmar, we are constantly seeking to spotlight visionary leaders and innovative practices that advance the circular economy. In our latest webinar, we had the pleasure of hosting Marc Meijers, founder of DenimX, a pioneering company that transforms post-consumer and post-industrial waste into valuable, high-quality products. The discussion shed light on the intersection of design, sustainability, and digital innovation—and the key role each plays in shaping a truly circular future.
DenimX pushes many buttons in the circular economy. It is a creative design and development studio that reimagines how we think about waste. By collecting and repurposing used textiles—such as denim and other discarded fabrics—DenimX produces a wide range of consumer and industrial products that are not only sustainable but also visually appealing and comfortable to use.
Marc Meijers’ philosophy is rooted in the idea that circular products shouldn’t compromise on design or quality. His approach ensures that the products people choose to use are not just better for the planet, but also better by design.
Reverse engineering is at the core of circular design: what can we do with products and materials after use?
– Marc Meijers
1. Circular Design as a Driver of Change
Marc emphasized the role of design thinking in sustainability. Rather than treating circularity as a constraint, DenimX embraces it as a creative opportunity. The company proves that recycled materials can compete with—and even surpass—virgin materials in aesthetic and functional value.
2. The Role of Digital Product Passports (DPPs)
A significant portion of the discussion was devoted to the transformative potential of Digital Product Passports. Marc and the Cirmar team explored how DPPs can enhance material traceability, consumer trust, and product stewardship. By embedding detailed material, next use and impact information into each product, DPPs empower both producers and consumers to make informed, sustainable choices.
At Cirmar, we believe DPPs will become a cornerstone of the circular economy—unlocking new opportunities for reuse, repair, recycling, and compliance with upcoming sustainability regulations. Most importantly, they allow us to recover materials and give them a next use.
The webinar served as a reminder that circularity is not just a technical challenge—it is a cultural shift. It requires collaboration, creativity, and a willingness to rethink our relationship with materials. Companies like DenimX demonstrate that with the right mindset and tools, waste can become a resource, and sustainability can drive innovation—not hinder it.
Whether you are a designer, policymaker, manufacturer, or sustainability advocate, there is a lot to take away from Marc Meijers’ approach and experience. His work reminds us that the circular transition is already underway—and everyone has a role to play.
Want to learn more about digital product passports and how Cirmar can help your organisation become more circular? Contact us or explore our platform features to see how we enable full digital transparancy and the transition towards a circular economy.